Looking for a way to bring marketing theory to life? The Google Online Marketing Challenge (GOMC) is a unique opportunity for you to exercise teamwork, marketing, and consulting skills while using real money on a real advertising platform to support a business or NGO from your local community.

About

Now in its tenth year, the GOMC is an annual global competition for students from higher education institutions around the world. With a $250 AdWords advertising budget provided by Google, you’ll develop and run an online advertising campaign for a real business or non-profit organisation over a three-week period. Teams that develop and communicate the most successful campaigns have the opportunity to win awesome prizes, including trips to Google offices, digital devices, NGO donations from a total pool of $30,000 and more.

Eligibility

The GOMC is open to student teams of three to six members from all year levels or disciplines. Students must register under a verified faculty member, lecturer or instructor currently employed by Monash University. Once the staff member has registered, students can develop teams and elect a team captain to register the team for the competition.

Professors/Staff registrations open: 5 October 2016 - 22 March 2017

Students registrations open: 5 October 2016 - 5 April 2017

Prizes

  • AdWords Business Awards Global Winner
    Seven-night trip to San Francisco, including one day at the Google Headquarters in Mountain View, California, and digital devices.
  • AdWords Business Awards Regional Winner
    Two-night trip to a regional Google office, and digital devices.
  • AdWords Certification Awards
    Opportunity to participate in a Google+ Hangout with Google Partners team members, and digital devices.
  • AdWords Social Impact Awards
    Top three performing teams will receive digital devices; global winners and their professor will get the opportunity to participate in a Google+ Hangout with Google Partners team members.
    Winning teams will also secure the following donations for their partners:
    1st place - $15,000 donation to the non-profit partner
    2nd place - $10,000 donation to the non-profit partner
    3nd place - $5,000 donation to the non-profit partner

Find out more and enter

Visit the GOMC website for full details and to enter, or contact the team at onlinechallenge@google.com.